[EN]
Feca Nero is a coffee located in Barcelona. The client aimed to create a place that brings beauty to the every day, accompanies people in their daily activities, and provides moments of enjoyment for customers during their work, study, or relaxing hours. At W, we developed the visual identity of the project, along with the entire graphic universe that accompanies the brand, including the menu, signage, stationery, and packaging.
Our mission has been to create a brand identity that conveys quality, authenticity, passion for coffee, and captures the essence and culture of Barcelona. We strive to build an identity that sets itself apart from the competition, visually stands out with originality, and invites customers to be a part of it. We work with an experimental design language and a color palette inspired by the Coffee universe (black, coffee brown, and creamy white), along with a typography that expresses handmade characteristics.
Our mission has been to create a brand identity that conveys quality, authenticity, passion for coffee, and captures the essence and culture of Barcelona. We strive to build an identity that sets itself apart from the competition, visually stands out with originality, and invites customers to be a part of it. We work with an experimental design language and a color palette inspired by the Coffee universe (black, coffee brown, and creamy white), along with a typography that expresses handmade characteristics.
[ES]
Feca Nero es un café establecido en Barcelona. El cliente tenía como objetivo crear un lugar que aporte belleza a lo cotidiano, que pueda acompañar a las personas en sus actividades diarias y que brinde a los clientes momentos de disfrute en la rutina diaria, en horas de trabajo, estudio o descanso. En W, desarrollamos la identidad visual del proyecto junto a todo el universo gráfico que acompaña a la marca, menú, cartelería, papelería y packaging.
Nuestra misión ha sido crear una identidad de marca que transmita calidad, autenticidad, pasión por el café y que capture la esencia y la cultura de Barcelona. Buscamos construir una identidad que se diferencie de la competencia, que a nivel visual sea original, y que invite a los clientes a ser parte. Trabajamos con un lenguaje experimental y con una paleta de color vinculada al universo del Café (negro, café y blanco espuma) en conjunto con una tipografía con rasgos artesanales.
